Innovating for over 80 years.

For healthy lives and smiles of people around the world.

GUM is the undisputed leader in oral care products. And those big curvy green/white things you see are GUM Soft-Picks: interdental brushes to clean between your teeth. That’s important, because your oral health influences your general health. In a big way… So firstly, brush your teeth after breakfast and before you go to sleep. And secondly, use GUM Soft-Picks to clean between your teeth after every meal. To be certain you can use GUM Soft-Picks when you need them, make sure you always bring them with you, everywhere you go. Like all healthy people in Amsterdam do 😉